Tavistock and Portman Digital Academy
The Tavistock and Portman is an internationally recognised NHS Foundation Trust dedicated to mental health and well-being. We worked with them to create an online portfolio of their real-world courses.
- Through extensive prototyping and user testing we were able to define:
- – a coherent, flowing ‘story’ for the homepage
- – the most important headline metadata to appear on the course listings cards
- – what content should be given priority on the individual course pages.
We then applied the newly created brand guidelines to create a visual identity for the website that felt fresh and new while still feeling ‘Tavi’.
Technically, we needed to ensure that our WordPress-based site was able to scrape up-to-date course availability data from the Tavi internal booking system and reflect this on the site.
Since launching the beta in September 2020, we have continued to work closely with the Tavi team, to improve conversions and add further features (such as course bundles), based on analytics and user feedback.