A brand refresh for the UK’s leading energy innovators
Open Energi develop technologies that help big businesses and organizations reduce the cost of delivering and consuming power by optimising demand and supply of energy in real time. Their platform helps organizations evolve towards a more efficient and sustainable business model through the use of renewables.
We were asked to update and refresh their brand identity for the launch of their new platform, Dynamic Demand 2.0. Working from their original coporate guidelines, we updated a predominately grey colour palette and created a new visual language with a more vibrant and positive feel. Making the most of their rich photographic library, their new, future-proof visual identity system will allow Open Energi to create compelling stories that reflect the impact of their mission as an organisation.
We also developed a set of brand identity guidelines for both, digital and print communications and a bespoke suite of icons representing the different functions, stake-holders and services of their business.